Project Management and Tran Essay

Tran was taking his dog Callie on her evening walk as the sun began to set over the coastal range. He looked forward to this time of the day. It was an opportunity to enjoy some peace and quiet. It was also a time to review events on the Ajax project and plot his next moves. Ajax is the code name given by CEBEX for a high-tech security system project funded by the U. S. Department of Defense (DOD). Tran is the project manager and his core them consisted of 30 full-time hardware and software engineers. Tran and his family fled he was 18 and used the education stipend to attend Washington State University. He joined CEBEX upon graduating with a dual degree in mechanical and electrical engineering. After working on a variety of projects for 10 years Tran decided he wanted to enter management. He went to night school at the University of Washington to earn an MBA. Tran became a project manager for the money. He also thought he was good at it. He enjoyed working with people and making the right thing happen. This was his fifth project and up to now he was batting. 500,with half of his projects coming ahead of schedule. Tran was proud that he could now afford to send his oldest child to Stanford University. Ajax was one of many defense projects the CEBEX Corporation had under contract with DOD. CEBEX is a huge defense company with annual sales in excess of $30 billion and more than 120,000 employees worldwide. CEBEX’s five major business areas are Aeronautics, Electronic Systems, Information& Solutions, and Space Systems. Ajax was one of several new projects sponsored by the Integrated Systems & Solutions division aimed at the homeland security business. CEBEX was confident that it could leverage its technical expertise and political connections to become a major player in this growing market. Ajax was one of several projects directed at designing, developing, and installing a security system at an important government installation. Tran had two major concerns when he started the Ajax project. The first was the technical risks inherent in the project. In theory the design principles made sense and the project used proven technology. Still the technology had never been applied in the field in this matter. From past experience, Tran knew there was a big difference between the laboratory and the real world. He also knew that integrating the audio, optical, tactile, and laser subsystems would test the patience and ingenuity of his team. The second concern involved his team. The team was pretty much split down the middle between hardware and electrical engineers. Not only did these engineers have different skill sets and tend to look at problems differently, but generational differences between the two groups were evident as well. The hardware engineers were almost all former military, family men with conservative attire and beliefs. The electrical engineers were a much motlier crew. They tended to be young, single, and at times very cocky. While the hardware engineers talked about the Seattle Mariners, raising teenagers, and going to Palm Desert to play golf, the software engineers talked about Vapor, the latest concert at Gorge amphitheater, and going mountain biking in Peru. To make matters worse, tension between these two groups within CEBEX festered around salary issues. Electrical engineers were at a premium, and the hardware engineers resented the new hires’ salary packages, which were comparable to what they were earning after 20 years of working for CEBEX. Still the real money was to be made from the incentives associated with project performance. These were all contingent on meeting project milestones and the final completion date. Before actual work started on the project, Tran arranged a tow-day team-building retreat at a lodge on the Olympic peninsula for his entire team as well as key staff from the government installation. He used this time to go over the major objectives of the project and unveil the basic project plan. An internal consultant facilitated several team-building activities that made light of cross-generational issues. Tran felt a real sense of camaraderie within the team. The good feelings generated from the retreat carried over to the beginning of the project. The entire team bought into the mission of the project and technical challenges it represented. Hardware and electrical engineers worked side by side to solve problems and build subsystems. The project plan was built around a series of five tests, with each test being a more rigorous verification of total system performance. Passing each test represented a key milestone for the project. The team was excited about conducting the first Alpha test one week early—only to be disappointed by a series of minor technical glitches that ook two weeks of problem solving to resolve. The team worked extra hard to make up for the lost time. Tran was proud of team and how hard members had worked together. The Alpha II test was conducted on schedule, but once again the system failed to perform. This time three weeks of debugging was needed before the team received the green light to move to the next phase of the project. By this time, team goodwill had been tested, and emotions were a bit frayed. A cloud of disappointment descended over the team as hopes of bonuses disappeared with the project falling further behind schedule. This was augmented by cynics who felt that the original schedule was unfair and the deadlines were impossible to begin with. Tran responded by starting each day with a status meeting where the team reviewed what they accomplished the previous day and set new objectives for that day. He believed these meetings were helpful in establishing positive momentum and reinforcing a team identity among the engineers. He also went out of his way to spend more time with the â€Å"troops,† helping them solve problems, offering encouragement, and a sincere pat on the back when one was deserved. He was cautiously optimistic when the time came to conduct the Alpha III test. It was the end of the day when the switch was turned on, but nothing happened. Within minutes the entire team heard the news. Screams could be heard down the hallway. Perhaps the most telling moment was when Tran looked down at the company’s parking lot and saw most of his project team walking by themselves to their cars. As Callie chased some wild bunnies, Tran pondered what he should do next. 1. How effective has Tran been as a project manager? Explain. 2. What problem(s) does Tran face?

Data and Assumption on New Technology Innovation Essay

Yesterday at the stroke of midnight a series of tragic events came to a closing when Othello, Venice’s most eminent and respected Moorish general, killed himself in his wife’s bedchamber after smothering the young belle–none other than Venice’s coveted Desdemona–with a pillow. According to several witnesses of the bloody suicide, the mentally tormented general was under the notion that Desdemona had been illicitly tupping his first-in-command, Michael Cassio, a lie fed to him by the ironically misnamed â€Å"Honest Iago.† Iago, the villain responsible for the murder of his own wife as well as a Venetian gentleman, has been taken by Cyprian officials for questioning and possible torture. However, it is known that he orchestrated a plan to create conflict between General Othello and Lieutenant Cassio surrounding Desdemona that he hoped would result in the death of both Cassio and the lady. Witnesses to the blood bath describe the scene gravely and painfully. â€Å"I walked into the room and there was Othello, with his wife Desdemona slain on the bed. It was really shocking. Her face was very pale, and though she was evidently dead, it seemed she was trying to say something,† says Gratiano. Another witness describes Othello’s suicide with great distress. â€Å"He was very calm, but there was a wondrous rage in his face, like a monster. I had never seen him like that before. He took his sword and drove it into his chest before anyone could stop him.† The only survivor of the discord is Lieutenant Cassio, who suffered a major injury in his leg from Iago’s sword. When asked whether he was ever involved with lady Desdemona, Cassio responded, â€Å"We were dear friends, and it pains me greatly that she is gone. But we never shared more than the touching of hands or a brief brush on the shoulder. As for the man who caused this, I will see to it that he pays for his cruelty with his own suffering.† A funeral will be held in three days near the town square. Mourners are welcome, including former suitors of Desdemona. Michael Cassio asks that all that attend bring memorabilia of the lost ones such as locks of hair, clothing, letters, or embroidered handkerchiefs.

Outline and evaluate behavioural therapies to treat mental disorders Essay

Because of the nature of the behavioural model which measure specific behaviours in precise terms such as how many times a negative behaviour is performed, improvements can be accurately measured. Which in turn means therapies effectiveness can also be measured. The classical conditioning therapies have been proved to be effective by Wolpe who found an 80-90% success rate with these therapies. Barlow and Lehmen also found a success rate of 77% following treatment. However medication can interfere with systematic desensitization because medication suppresses anxiety. Operant conditioning is also based on scientific principals proven to be effective by Azrin who examined female patients in a mental hospital who were incapable of doing everyday tasks. Using token economies, positive behaviour in these women increased. However studies looking at children and students by Lepper and Deci also found that rewarding intrinsic interests actually reduces behaviour. A strength of the classical conditioning therapies is that the patients have a high level of control. In token economies however patients have very little control over their therapies. This raises ethical issues as informed consent is not achieved for token economies, instead they are enforced with or without the patients consent. Token economies are also open to abuse and can be deemed as a form of social control. Classical conditioning therapies also raise ethical issues in terms of putting their patients at risk of emotional harm. Other problems with classical conditioning therapies include the fact that some patients may not have a vivid enough imagination for flooding, and social desensitization may be difficult to arrange and control, whereas token economies are practical as they can be done anywhere. A problem with token economies though, is that changes are due to external rewards and not an innate desire to change and so if the rewards are removed the positive behaviour may cease. Finally debate will also continue whether the treatments provided by the behavioural model only treat the symptoms and not the causes, and if only the symptoms are treated, does it matter?

Has Social Media Caused Moral Decay Essay Example | Topics and Well Written Essays - 1750 words

Has Social Media Caused Moral Decay - Essay Example One may ask what social media is or what it entails. There are different forms of social media for instance twitter, YouTube and Face book these are a few of the social media, which have greatly influenced the people in today,’s society (Wheeldon n.d). Recent research has shown that social media brings fresh blood to people’s lives. For instance, it provides a platform for people from all parts of the world to exchange ideas with this; people are able to enlarge their social circles. Although social media has both positive and negative impacts on people, it has made the world a better place to live in. The essay will bring out that social media is not responsible for the moral decay in today’s society it will bring out both negative and positive effects of social media in order to bring out the counter argument appropriately. Thesis statement Social media is to blame for the moral decay in the society. 1. Communication and socialization Social media has resulted to moral decay on different issues in today’s society. For instance, it has resulted to social isolation (Solari Communications, 2012). This is to say that people lack contact with people in normal life situation. In a work place, one may isolate him or herself from his or work mates thus creating a gap between them. People keep on staring at their smart phone even when around people they should socialize. Because of this, young people do not concentrate when being addressed by older people. This shows how young people have become disrespectful because of the use of social media. Recent research has shown that socially isolated people live a shorter life. When one is a socially isolated, you lose the ability to read ones facial expressions and social cues. Because of continues isolation and spending more time in social media, and aiming at creating more online friends, social media results to depression this is because people spent most of their time chatting with friends and strangers thus wasting the time they are supposed to sleep. This result to depression and one may be unproductive in his or her place of work. Research has shown that being on the screen for long hours affects the release of melatonin a sleep chemical thus making one to sleep for less hours thus resulting to depression (Neelamalar & Chitra, 2009). One feels more comfortable when communicating online than face-to-face. Social media also affects once communicating skills for instance, if one is always on social media he or she may never understand the verbal cues and facial expressions. This result to poor communication skills and one may never know how to communicate while in public. In addition, while chatting most young people do not use grammatically correct language. This affects their language especially in their academics. Constant use of social media has resulted to distractions. Many people are hurt while walking simply because of being constantly glued on their phones texti ng and chatting with friends. In addition, in the class students are distracted from what they are taught because they are on their social websites instead of listening to their teachers by doing so they fail to get the concepts they are supposed to (Wheeldon n.d). This results to poor performance among the students. Today young people seek for sex education in the social websites. Sexting refers to receiving sexually suggestive messages, videos, and photos through the social website. In today’s society, social media has become a leading sexual educator. This is because parents no longer teach their children about sex. Because of this, young people get wrong concepts about sex hence increase in moral decay among the young people. That is why nowadays there is increase in transmission of sexually transmitted

Cellular pathology Personal Statement Example | Topics and Well Written Essays - 500 words

Cellular pathology - Personal Statement Example ence I obtained from King Abdul Aziz Hospital, I have confidence that I possess the necessary skills that form the basis for a career in medical diagnostics specifically cellular pathology. I have knowledge about the process of collecting samples from the patients and protecting them from contamination before commencing diagnostic procedures. At King Abdul Aziz Hospital, I had a comprehensive exposure and practice on the process of slide preparation and observation through medical microscopes. The laboratory department at the hospital analyzed both slides prepared from tissues and cells derived from body fluids (Hanon-Fletcher & Maxwell 43). The experience at King Abdul Aziz hospital inspired me to pursue a degree in biomedical science. This saw me relocate to UK where I am almost actualizing my aspiration. In UK, I have been going through a thorough training on laboratory techniques. The practical sessions had particular interest in diagnostics through cellular analysis. A major area am currently well conversant with is cancer diagnosis and it forms my primary reason for the interest in pursuing cellular pathology at West of England University. In addition, the course equipped me on how to obtain and handle pathological specimens for cellular analysis. My desire in life is to develop diagnostic procedures that are efficient and fast. Diagnostic procedures that are in use currently are not favorable to patients due to long waits. I would like to see patients get their results instantly and accurately. Cellular pathology looks at the origin of a disease at the cell level as opposed to the symptomatic diagnosis employed by most laboratories today. In the pursuit of my desire, undertaking my cellular pathology studies at the University will help me acquire the knowledge and skills for actualizing my desire. Knowing the basis of a condition in time is a prerequisite for managing the disease. Cellular pathology is the way to go as it gives the most accurate results

The process of investigating Essay Example | Topics and Well Written Essays - 500 words

The process of investigating - Essay Example Thereafter, a comprehensive step of gathering evidence follows (Walters and Petroni, Pg 9).Evidence forms the most critical part of the whole process, since a verdict is made by using the available evidence. The process of gathering adequate evidence always needs the highest level of organization and enthusiasm on the issues at hand in order to get the relevant evidence that can be used to make that just and fair judgment. It remains one of the main steps that will go a long way in enhancing skills of the people involved in spearheading the investigation. These are possible for the fact that the process involves a step-by-step process that will rely on the comprehensive handling of the preceding step in order to make the right move forward (Baryamureeba and Florence Pg, 18). Thus, an investigator has to uphold up to standard organizational skills to ensure a smooth, coherent and comprehensive investigation concerning the issues. At the end of the day, the investigator perfects the skill of organizing self on the way they handle their activities not only in that particular investigation, but also in ones life as a whole. After enough evidence are gathered, the findings are then used to make a decision on the way forward from that issue. At this point, the people involved get the fairest verdict on whatever they are involved in, which is a great step towards helping the community at large. People get just and fair treatment in any kind of issues where proper investigation is involved because there is adequate knowledge about those issues. Mental awareness of both the investigator and the client involved is increased with comprehensive use of these steps to conduct an investigation. Mental awareness is crucial for the fact that acceptance of the outcomes of issues is very reliant on the clients mental stability after a verdict is made. With adequate information

REading Response Assignment Example | Topics and Well Written Essays - 250 words

REading Response - Assignment Example They assert that there should be an equitable assessment of both kinds of students. The article by National Association for the Education of Young Children (1995) is an accurate expression of the importance of roles of families and educators in providing linguistically and culturally diverse children with equal learning opportunities. Families must support educators in recognizing their children’s potential. As for Soleno-Flores and Trumbell (2003), I believe that it is very important for the educators to design such polices that give a bit flexibility to students whose first language is not English, so that they are tested fairly. They cannot be tested on equal grounds with students with English as primary language. I believe that the article by National Association for the Education of Young Children (1995) can be helpful for educators in building classroom communities where all children are encouraged to collaborate with each other while accepting each other’s linguistic and cultural background. A classroom community is a place where children from all backgrounds are encouraged to learn through collaboration and group-based learning. The recommendations presented by Soleno-Flores and Trumbell (2003) can be very helpful for second language learners. Classrooms where diverse population is present, educators can make use of these recommendations to cater to their students’ individual needs. National Association for the Education of Young Children. (1995). Responding to Linguistic and Cultural Diversity: Recommendations for Effective Early Childhood Education. Retrieved March 12, 2014, from https://www.naeyc.org/files/naeyc/file/positions/PSDIV98.PDFhttps://www.naeyc.org/files/naeyc/file/positions/PSDIV98.PDF Soleno-Flores, G., & Trumbell, E. (2003). Examining language in context: The need for new research and practice paradigms in the testing of English-language learners. Educational Researcher, 32(2),

Hilda Polacheck, I Came a Stranger Essay Example | Topics and Well Written Essays - 1250 words

Hilda Polacheck, I Came a Stranger - Essay Example The aspect of citizenship manifest strongly in the Hilda Polacheck of â€Å"I Came a Stranger.† The narration by Hilda about her life experiences gives us a view of the historical perspectives of citizenship in America. When arriving in USA with the mother and the siblings, Hilda Polacheck experienced the problem of gaining access to the American social system. Hilda narrates how the immigration officers in America confined her family and immigrants in a camp with deplorable conditions. The reason for the treatment was to prevent entry of people who become a public charge, and burden the government. The American authority of the time only allowed entry to immigrants who could support themselves. This experience by Hilda Polacheck helps us understand the history and significant of the Immigration and Naturalization Act of 2008. A clause in the Act prohibits issue of citizenship to immigrants who can become a burden to the public. 1The immigration officials have the responsibilities to examine skills, financial resources, physical abilities, health status and education of the immigrants before allowing entry into the country. During the historic America, there was a belief that poor immigrants would flood the country with anticipation to enjoy the economic prosperity. 2To become an American citizen through naturalization is never easy or automatic. A person has to undergo various screenings, and must have stayed in America for longer time. The given immigrant applying for naturalization must proved with authentic documentation that they have stayed in America longer enough to warrant issue of citizenship. This aspect of citizenship is evident the narration of Hilda Polacheck. In the book, Hilda mentions that her father died without having gained citizenship despite having applied. The reason given for the reluctance by the US official was that the

Advanced Cost Analysis and Systems Assignment Example | Topics and Well Written Essays - 1500 words

Advanced Cost Analysis and Systems - Assignment Example The Advanced Cost Analysis and Systems involves carrying out Business cycles for Apple Inc, which include Revenue--sales process, sales return, cash receipt Expenditure--purchasing, purchase return, cash disbursement Payroll Fixed Assets--Acquisition, dispose Inventory--production Treasury Cycle Finiancial. The payroll cycle begins by the receipt of time cards from the hourly employees. The time cards depict the number of hours worked by the employees in their respective departments. The head of the department either signs the time card for confirmation or does not sign to indicate rejection. The head of department then submits the time card to the payroll manager who then updates the payroll. The company’s CFO then reviews gives approval leading to the processing and posting of the payroll. Once the CFO authorizes the paychecks, the company then prepares adequate cash for disposal, in covering the amount indicated in the payroll. This triggers the preparation of a payroll voucher to act as a record for the total amount indicated in the payroll. After posting the payroll, the checks are then delivered to the employees. This transaction affects the cash department consequently triggering for the preparation of a disbursement journal. The company then reconciles the ledger informa tion. As depicted in the flow chart showing sales process, the first step is a customer placing an order for the company’s products. The company presents the customer with the details of products before the actual transaction starts. As a legal procedure, customer purchase order forms an inherent part of the transactions and must include company name, customer’s name, fabric, quantities, shipping and billing information. The receipt of the purchase order drives the company to approving the order and accompanied credit carried by the customer for the transaction. in the shipping process, the company makes use of a common

P&G Essay Example | Topics and Well Written Essays - 1750 words

P&G - Essay Example It is equally important, if not more so, that innovation is cost-effective, aligned with consumer demands and addresses a perceived gap in the market. In other words, not only is the strategy for corporate survival continued product development and innovation, but the cost-effective development of innovative products which market research indicates will attract the consumer market. Proctor and Gamble has resolved the seemingly complex equation of cost-effective continued product development and equation through its "connect and develop" strategy. Indeed, P&G's approach to product development and innovation has the potential to serve as a critically valuable lesson to corporations across the world. The hurdles to new product development are cost and innovation. As Huston and Sakkab (2006, p. 60) write, "Most companies are still clinging to what we call the invention model, centered on a bricks-and-mortar R&D infrastructure and the idea that their innovation must principally reside within their own four walls." Confining product development to the company and to individuals working in the company often means that development will be a costly and time-consuming process. The reason, as Huston and Sakkab (2006) illustrate through reference to a case study, is that when a company begins the R&D process with an idea for a new product or an innovation to an existing product, it may not have the technology to translate the idea into a reality. The company's in-house Research and Development team will then have to experiment with several technologies to bring the idea to life and, of course, may and may not succeed. Even if they succeed, success comes at high financial cost. Furthermor e, as Brown and Eisenhardt (1995) argue, because the process is often a length one, there is always the risk that a competitor may beat them to the market with the technology and product. In this case, the return on the new product research and development investment may not be realized. Hence, a financial risk factor enters into the equation. Proctor and Gamble stumbled across a high radical approach for new product development and innovation when it found itself confronting numerous technological obstacles to the manufacturing of their innovative Pringle line of imprinted chips. Initially relying on in-house talent for the development of the required technology, Proctor and Gamble soon found the process excessively costly, unrealistic and unfeasible in terms of implementation. It was at this point that P&G decided to look outside its walls for a solution and, with that in mind, developed and circulated a technology brief which outlined the problem. The response was positive and the company was approach by a baker in Italy who had already developed the technology in question. Proctor and gamble obtained the rights to the use of the technology, developed it to suit their specific needs and were, as a result, able to successfully produce their new line of Pringle chips at a fraction of the cost they would have otherwise run into. Huston and Sakkab (2006) concede to the fact that the approach adopted by Procter and Gamble is a radical one. As new product development, inclusive of research and development, often functions as a firm's competitive edge, corporations generally tend to prefer to keep all research, development and product

BUYING VS. LEASING Essay Example | Topics and Well Written Essays - 500 words

BUYING VS. LEASING - Essay Example The car that has been selected for this discussion is 2015 Accord Sedan LX. Whether to buy a car through the method of loan financing or obtaining a car on the basis of lease is dependent on various reasons. One of the reasons that help in deciding whether to buy or lease a car is dependent on how long does an individual wants to use and own the car. If the person wants to own a car for a shorter period of time and aims at changing the car in a limited time period, then the person should opt for obtaining the car on lease. If the person wants to keep the car for a longer period of time, then the person should obtain it on the basis of a loan. For example, table 1 suggests that if a person wants to keep the car after the lease period is over the total cost of obtaining the car will be $26,712 and this cost will include the residual value as well as the lease payments that a person will make for 3 years for a 2015 Accord Sedan LX. On the other hand table 2 suggests that if the person obtains the car on the basis of an auto loan, he has to pay a total amount o f $25,596 and this amount will include the 2.9% APR that a person pays on the Manufacturer’s suggested retail price. This means that purchasing a 2015 Accord Sedan LX for the long-term on the basis of loan is less expensive as it costs $1,126 less to obtain a car on the basis of a loan instead of obtaining it on lease basis. On the other hand if a person choses to keep the 2015 Accord Sedan LX for a shorter period of time then he/she should opt for the leasing option because the person will only have to pay $15,012 to enjoy the car for 3 years and then he/she can switch to another car. In my opinion, I would obtain 2015 Accord Sedan LX on the basis of a lease as I believe that owning a car for a shorter period of time is better than owning it for a longer period of time. Since I want to keep the car for a shorter time period, I would prefer to pay only $15,012

Interpreting Poetry Essay Example for Free

Interpreting Poetry Essay Ballads have been a popular invention of troubadours since the inception of poetry. A ballad is a folksong typically with a tragic ending or a lover’s getting married ending. This paper will break down the ballad of Bonnie Barbara Allen in a stanza by stanza presentation, as well as present how the ballad’s story pertains to modernity through folk singing. Ballads are an interpretation of a common emotion. In Barbara Allen the main characters are Barbara and Sir John Graeme. Sometimes the ballad shifts in the man’s name; in other versions of this same ballad the man is called Willie Grove, sweet Willie Graeme, Sweet William, Jemmye Grove (Diary of Pepys paragraph 4). With such differences in names to describe the man in this ballad, and by use of the adjective ‘sweet’ to describe him, it may be surmised that the sympathies of the ballad-singer as well as the audience, lie with the man in the story and not with Barbara Allen. It is no doubt that in this ballad, the female is given the characteristic of being cruel. This is shown as her eventually leaving Sir John Graeme on his deathbed without returning his love. She spurns him because he slighted her in a public tavern (some versions are different) and it is this slight which makes her maintain her cruelty. Sir John Graeme dies, and Barbara Allen is so stricken with grief that she too dies (in some versions of the ballad, either lovers grave grows a rose and a thorn and they intertwine, and in another version Sir John Graeme dances on Barbara Allen’s grave). The theme of the ballad is quite perceptibly about forgiveness. In essence, as with most ballads, Barbara Allen tries to moralize the story under the cruelest conditions. In analysis the creativity of the ballad through use of word choice, setting and narrative, the reader is bombarded with Old English (for the ballad was created in the 12th century when it was written into Pepys’ Diary of Ballads, but had been travelling through England, Scotland and Ireland via oral tradition hundreds of years prior to it being written down). The first stanza places the listener or reader in a timeframe (Martinmas time, or November 11th (Wollstadt 315)). In the setting of the scene the singer goes on to describe that the ‘green leaves were a falling’ (Pepys paragraph 1). Although the first stanza tells of John’s love for Barbara, there is an immediate swift change of scene from love to death between the 1st and 2nd stanza (Oliver 10-11). Barbara is bid to come to the ‘my master dear’ (Pepys paragraph 1). The symbolism of the green leaves falling and of John’s body being so close to death represents a great use of metaphor by the writer. What should also be noted is that typically when a leaf falls, it is not in fact green, but of various colours including red, yellow, orange. This is because the chlorophyll has been ‘sucked’ back into the tree for the winter (it’s like the tree harvesting health for the upcoming colder months). Thus, for the green leaves to be falling would suggest that the tree has suffered some plight instead of them falling simply because of the season. This allusion of the ballad mirrors John’s broken heart (Oliver 11-12). He is a young man, in the prime of his days, but he dies of a broken heart. What is of further interest is that a tree will keep the green in its leaves, even when the tree is dying of what is called ‘heart rot†. Thus, the reader is prepared for the upcoming scene of sorrow for both John and Barbara. The 3rd stanza reveals a somewhat cold Barbara Allen. She does go to John’s side, on his bequest, and when she arrives, all the ballad says, she says, â€Å"’Young man, I think you’re dying’† (Pepys paragraph 1). The motions with which she uses to go to John’s deathbed are very revealing to the reader. The stanza relays that she slowly (hooly) got up upon being requested to John’s side. We must assume she knew he was dying, or that she was reluctant to see him, because of the way she feels he slighted her. However, upon the true revelation of John’s state of death, all she can say is â€Å"Young man, I think you’re dying† (Pepys paragraph 1). It is in the 4th stanza that the reader is revealed to John’s state: He’s dying of a broken heart. This is an actual medical concern known as of takotsubo cardiomyopathy, or broken heart syndrome. It may safely assumed that this is indeed what is the death of Sir John Graeme, for, upon Barbara Allen leaving him, without returning his love, the death toll rings. In turn then, Barbara Allen may also have died from takotsubo cardiomyopathy. Sir John’s statement further supports this notion as in the 4th stanza he states, â€Å"I’m sick†¦/And tis a for Barbara Allan† (Pepys paragraph 1). If John’s heart truly is breaking, it does so in the 5th stanza as Barbara states that she doesn’t love him (or hides it because she’s angry with him) because of the injustice she feels she suffered at the tavern when John ‘slighted’ her. The 4th and the 5th stanza’s are full of dialogue and not much narrative. This is done in order to get the back story of these two people and to know the emotional reasoning for Barbara’s actions. The narrative of the 6th stanza reveals more the dialogue between the couple as revealed in their actions. John turns his face to the way when Barbara tells of why she doesn’t love him. This action may be interpreted as being shame on John’s part for what he did while drinking at a tavern. The entire 6th stanza in fact reads like a domestic dispute reconciliation (or what may be a reconciliation). What is interesting to note is that John doesn’t ask for forgiveness from Barbara for what he may or may not have done while he may or may not have been drunk. Thus, in turn, Barbara doesn’t forgive him. Thus, the theme of forgiveness comes back into play; meaning, if either one had forgiven the other, perhaps their hearts would not have broken. However, both characters have too much pride to ask for forgiveness and thus they inevitably befall a tragic ending. It is interesting to not however that while John is dying his last request is for people to be kind to Barbara Allen, which signifies his fault as well as her stubbornness. (i. e. because she wouldn’t grant a dying man his last wish). The repetition in the 7th stanza of Barbara moving slowly leaving John was seen early in the ballad when she slowly came to see him. Thus, once she was slow to see him and now she is reluctant to leave him. It is in the 7th stanza that the reader begins to see the human side of Barbara Allen appear. It is with this movement and her statement in the 9th stanza of dying tomorrow, that the reader may begin to sympathize with the woman. Her cruelty can only be redeemed through her dying as well, and it is in her death that the reader realizes that she did love John, but could not forgive a man who did not ask for forgiveness. Works Cited Diary of Samuel Pepys. Barbara Allen. (2009). Online. 29 March 2009. http://www. pepysdiary. com/p/9570. php Oliver, Mary. Poetry Handbook. (1994). Harvest Books. New York. Wollstadt, Lynn. Controlling Women: â€Å"Reading Gender in the Ballads Scottish Women Sang† Western Folklore, vol. 61, no. ? (Autumn 2002). Pp. 295-317.

Strong Brand Since The 1950s Marketing Essay

Strong Brand Since The 1950s Marketing Essay Brands are of high importance to companies since they have the ability to bring attributes and associations to consumers minds and add value to the producing company and the product itself (Kotler, 2003). Adidas is a globally very strong brand since the 1950s. Adidas manufactures products that cover a wide spectrum of the total global sport market. Their products are divided in three main categories which are: Adidas Sport Performance, Adidas Sport Heritage and Adidas Sport Style. The wide variety of products that Adidas manufactures is the core problem since it is difficult for the company to establish full communication with its potential consumers. As a result of adding value only to some of the product segments is the possible association, in the mind of the consumer, of the brand with only some of the segments. Adidas in the eyes of the consumers is mostly associated with football which as a sport is by far known as a mens sport. Women on the other hand the previous years werent prioritized for the communication and sales promotion strategies. But the last decades women are involved in sports in a much higher percentage equally to the one of men. This has led the female sportswear market and industry to grow rapidly in order to cover the gap. In many households women are making the final decisions for the products that will be bought. This has led many companies to change their advertising position and make their advertisements more attractive to women. Advertising and communication strategies are the power to create associations and perceptions to a brand and enhance its brand image so that the brand will be more attractive and interesting in the mind of the consumer (Nilson, Torsten, 2000). In order to succeed in reaching out to women Adidas followed the changes, adapted to the needs that modern women have and came up with a deal with world famous designer Stella McCartney developing a new product line extension known as Adidas by Stella McCartney. STRATEGIC DECISIONS Question 2 Prepare positioning maps and perceptual maps for the chosen-appointed subgroup. Present appropriate explanations in order to support your proposals. Positioning Map Male Innovative Classic Adidas Female Adidas by Stella McCartney is generally positioned in the positioning map as a new innovative stylish top collection designed for women. Sportswear apparel for women exists as a product line in Adidas product categories for many decades. The new top line collection by Stella McCartney is an innovative new collection in womens sportswear that combines performance and functionality with high quality. Perceptual Maps High School Graduate or more Some High School or less Economically strong Economically weak Adidas Adidas by Stella McCartney collection is mostly addressed to women who are educated and in a way wealthy because of their personal success in business environment as a result of personal achievements. By being economically strong women can buy this collection rather searching for products which are best value for money, or for special discounts and offerings; the Adidas by Stella McCartney does not have discounts or special offers. Big Spender Out of Fashion In Style Stingy Adidas Adidas by Stella McCartney new top line collection targets women who spend a lot of money in cloths and shoes and in sports apparel in general. They usually look to purchase sportswear by famous designers to fulfill their need and desire to be attractive, different and stand out in the crowd. Sport Active Expensive Cheap Sport Inactive Adidas The new top line collection Adidas by Stella McCartney is addressed to women who are sport active and are willing to pay more money to purchase sportswear designed by a famous designer. Big City Income 15000-30000 $ Income Rural Adidas Adidas by Stella McCartney is addressed to women living in big cities and having an average income of 23000$. In big cities the trends are a daily phenomenon and economically strong women want to be in the trend and always look stylish because of the competition that exists sometimes in big cities. Every successful woman likes to be different and attractive because of her stylish and famous designed outfit. ANALYSIS OF THE PROMOTIONAL MIX Question 3 Critically present the advertising and sales promotion objectives of the specific subgroup. Through advertising companies try to attach certain values to a product and make it more attractive to the needs of the consumer. Advertisements are paid announcements which usually target a specific market target group and are made or designed in a way to influence the consumer to buy the product or service being advertised. For that reason advertisements can be promoted by television, radio, newspapers, magazines and internet (Cohan, 2001). The last years Adidas has launched a new collection which is released every six months and is designed especially for women; it is called the Adidas by Stella McCartney. Adidas by Stella McCartney new collection is communicated and advertised through some types of media and the Adidas Group itself and both sides hope to increase the brand awareness and enhance the brand equity. Adidas believes that the most suitable way to communicate with women that their target group consists of is through womens magazines. For that reason every womans magazine in Greece has ads of the Adidas by Stella McCartney collection. These ads are published at the magazine issue that is around the date of the new collection release, before and during major holidays such as Christmas and Easter. The collections distribution on the other hand is limited. The head offices in Athens Greece control the places where the collection will be available for purchase. Such cities are the centre of Athens, Thessaloniki, and Larissa. But also in those cities only some selected stores have the permission to sell Stellas collection and that occurs after being very carefully chosen complying with a number of criteria. The image of Adidas and Stella McCartney can not be risked by having stock products. This new top product line is targeting people in large cities; on the other hand the Woman Indoor classic line is available in Adidas stores all over the world and is addressed to general women consumers. Because of the fact that Adidas is planning on spending a bigger budget every year on the woman segment the company looks for spokespersons that can promote their new line and add value to it. Of course Stella McCartney can be considered as the first but some other agreements have been made too. Such spokespersons who can also be considered are among other world famous athletes, tennis player Maria Kirilenko, and 400 meters hurdle runner Fani Halkia from Greece. Both of these athletes have signed not only to model but also to wear Adidas by Stella McCartney collection in every athletic event or major training day. Adidas does not prefer television ads to advertise the womans collection. The company uses the female magazines to organize events and festivals in large department stores and promote its womans collection through direct marketing communication. Also Adidas has never used discounts on Stella McCartneys collection. Instead the company prefers to organize fashion shows with runways, competitions and snack and beverage happenings to promote their top line collection for women. Question 4 Present the market segments that you propose to be targeted. The target group(s) shall be reported in demographic and mental-psychographic and purchase motives terms. Adidas main target group for their womens collection should be consisted of 20 and 35 year old women, maybe 37. Such a woman should live in a city or in a suburban area near a big city. She can still be in college or she is older, independent and working in preferred position in a company. The targeted segment is able and spends a large amount of money on clothes, shoes and apparel. In mental psychographic and purchase motive terms she can be characterized as sexy and seductive for the group of 20 to 27 and economically independent and successful for the group 28 to 35. She believes that by purchasing and having a world famous label in her cloths and shoes she improves her image, which is the reason why she buys world famous designers expensive brands for cloths and shoes, because by that purchase she believes that her well known cloths make her being perceived accordingly by her environment. That targeted woman is very stylish in a peculiar way sometimes but likes to capture attention and glances of the people around her, she likes giving stylish and purchase advises and generally she likes to be unique in a crowd. Sports on the other hand play a very important role in her everyday life. She wants to be perceived as an athlete for her leisure time but she takes the chance every time there is a competition. She wants her clothing to be functional but by all means they have to be stylish as well so that she can feel secure. She usually spends her time on training in different kinds of sports 3 to 4 times per week and simultaneously she can also have a subscription in a gym or even a fitness center for relaxation, because staying fit and being healthy is among her priorities. Question 5 In brief present your sales promotion (of any type) proposals, in order to support marketing communication program and help to succeed the 2010 sales goals of the specific Adidas subgroup. Since 2004 Adidas has decided to spend more and more economic resources every year to increase its brand awareness towards women. As result a business agreement, more like collaboration, was established with word famous designer Stella McCartney. The Adidas by Stella McCartney collection is more stylish and fashionable including each years new fashion and style trends and separating from the previous collections designed for women which were targeted more into sport type women. Having TV commercials is not suitable for the advertising of the new collection. TV advertisements cost a lot and are a difficult task to try communicating efficiently with the companys target group in all countries; plus if TV ads are not controlled effectively can lead to an overexposure of the collection and as a result to the negative perception of the brand. On the other hand special discounts and offerings are in a way forbidden because they could lead in negative perception of the brand. The new top line collection for women should increase the brand equity and enhance the companys and designers brand image. What Adidas can follow is a direct marketing strategy, which is already being followed. Adidas by Stella McCartney collection is currently advertised in the majority of the womens magazines in Greece. Also Adidas can benefit from the fact that its collection is offered in the countrys most known shopping centers and malls and with the collaboration of each magazine separately can organize fashion shows with models wearing and promoting that top line collection. Also happenings can be carried out in the shopping malls and departments with free snacks and drinks during the introduction of a new season collection. With such events Adidas promotes not only its brand and new collection but also the shopping store that distributes and sells its top line collection avoiding in that way overexposure. Another sales promotion activity which can be introduced in a more premium way is the organizing of special events especially for the women subscribers of the female and fashion magazines. Adidas can benefit from the magazines readers databases and invite them in a cocktail party for example with famous fashion models, artists and designers. In that way Adidas promotes its new collection, establishes better communication with women from its target group and enhances its brand image and brand equity.

The symbolism of rain in literature

The symbolism of rain in literature It has been seen that almost all authors use symbol within their works of literature in order to pull the attention of their readers. Using such symbolic concept it helps the poets in creating a secondary meaning. It also helps in connecting the gaps. Symbols need a careful analysis while in some circumstance it is quite clear. Water can be seen in many forms in literature including waterfalls, lakes, rivers, streams, or rain. The meaning of water symbol in literature can be taken in many ways. The most obvious are life, being born, purity, cleansing, or the washing away of sins. Water is very important to life and growth and it mainly appears as a birth and rebirth symbol. It is used in the baptism service which solemnizes spiritual births. Even the appearance of rain in the work of literature it suggests a spiritual birth. April is the cruellest month for the denizens of the modern wasteland, for it signifies rebirth and they prefer winter or spiritual death, for rebirth implies some efforts on their part and any spiritual effort is hateful to them. The spring rain brings new life to the landscape but all it manages to do is stirring/ dull roots. It suggests that nothing new will grow out of the symbolic wasteland. Through a protagonist named Tiresias, Eliot gives his impressions about the modern people. Tiresias has come across a German princess. She is fond of travel. She is an example of a rootless modern person. She has no connection with her family, community and nation. She is a kind of international globetrotter, fond of the physical comforts of life. Eliot considers such ties necessary for culture, for real life- spiritual and moral. The modern humanity, like German princess, lives entirely on the physical plane, and is entirely forgetful of religious and moral values. In winter, as they go through Munich they are overtaken by a shower of rain. They do not realize the purifying power of rain but rather seek shelter from it, as she is ignorant of its purifying and fertilizing significance. Shelly’s poem Cloud has treated rain in totally different manner. Rain which comes from cloud and it is supplied to the soil so that it regernate. Cloud become a gardener through rain it brings water to thirsty flowers as well as to the birds through the dew on the buds. It helps in harvesting the crops. Here rain is very significant while in the Eliot’s Wasteland people are unaware to the fertilizing power of rain. They try to save themselves with the showers of rain. In this lines the protagonist, Tiresias, then surveys the panorama of modern civilization and finds it spiritually barren and dead. The stones, dead trees, dry stones without any sound of water, all symbolize spiritual desolation. In the book 4 Paradise Lost by Milton Eve tells Adam about her first awakening and how she wondered when she come to know about her who she is and from where she came to life. She sees her image in to the lake through which she discovers herself as well as also aware that she is relative to Adam. Through the voice which she hears she come to know that she is the mother of the human race. Here Eve recognition looking in to the water symbolizes that Eve consciousness about her existence, the awareness of being born. We notice that when Tiresias surveys he finds nothing. But when Eve sees her image into the water she comes to know about her existence. The Tarot Pack of 78 cards, originally used in Egypt to foretell the rise of the Nile waters, and the return of fertility. But now the function of the pack has degenerated. It is used merely for fake fortune telling, an illegal activity. The Madame Sosostris is telling the fortunes of some client, who might be the protagonist himself. The drowned phoenician sailor is the symbol of the fertility god whose effigy was thrown into the river to symbolize the death of the summer. The drowned Phoenician sailor is related to the English myth of the Fisher King, whose wound causes the land to stop impregnate or regenerate. In this case he might represent the terrible curse that has fallen over Europe in the 20th century. The warning ‘fear death by water’ suggest that you need to avoid dying like the Phoenician sailor but it also true that fortune tellers are full of tricks you need to remember there is other way to â€Å"die by water.† So this warning refers to the spiritual drought which has fallen on the wasteland. In the poem of William Wordsworth The Prelude he describes water in the form of a lake, remembering a time when he was a young boy here it symbolize freedom and entrapment. Wordsworth recalls his time when he was a curious boy. In order to take a ride he borrows the boat of a shepherd one night. However, when he starts to row out into the lake he believes that he sees a cliff in the distance rise up in front of him, which petrifies him. Before this incident lake is described as a shining clear among the hoary mountains. A young boy slips his oars in the lake. The water seems peaceful and serene, begging to be rowed upon. Wordsworth enables to quell his desire to take the boat out for a ride. When Wordsworth witnesses the supernatural event into the lake he finds this place is no longer safe but rather fearful and wretched. His pleasurable ride becomes a panic stricken and he tries hard to make it back to land. The lake still peaceful and quite but a change has come in the attitude of Wordsworth. He tries to escape the water. The lake and ocean symbolize both freedom and entrapment. Wordsworth cannot row fast enough to escape the one peaceful lake. In the cases of both poem water is giving a kind of horrid experience. In one poem they are warning to fear from death by water while in other water is very calm and it is begging to be rowed upon by Wordsworth. But while rowing poet is full of fear which he experiences in the expedition on the lake. The lady asks the lover whether he knows anything, whether he sees anything, whether he remembers anything. The reply of the lover is that he remembers one line which is a quotation from Shakespeare’s The Tempest. This line is: â€Å"those are pearls, that were his eyes,† this line is reproduced mechanically by the lover. It has no spiritual significance for him. It does not give an idea of the transformation of man through death to something higher and nobler. This lines is taken from the William Shakespeare The Tempest,it refers to a person who drowned and has been underwater so long, his eyes has turned into pearls. It reminds the warning to avoid Death by water. Turning of eye symbolizes how the modern souls have become hard and lifeless. The hot water at ten. And if it rains, a closed car at four. And we shall play a game of chess, Pressing lidless eyes and waiting for a knock upon the door. (Eliot 134-137) It is a brief summary of the dull, meaningless routine of life in the wasteland. Waiting for some excitement, for something to happen, this will enliven for a moment the dull routine of their life. While in the poetry of John Donne we see how a poet is very sad when he has to leave his beloved. He shows much concern for his beloved. In the poem A valediction: of weeping by John Donne image of water is shown with the use of tear. In the beginning of the poem when he is departing from his beloved he does not embrace her before going. Instead of it he finds his beloved reflection in his tears. Their separation cannot separate them it is undeniable separation. Next he takes tears of his beloved both â€Å"fruit† and â€Å"emblem†. It is fruit of his pain because which he is enduring in his present time while it is an emblem of his future grief because he will be away. Further he says that as his tears falls his reflection will also fall. He and she will become nothing. When her reflection falls thus she vanishes as he departs for his sea voyage. Then the tears of the lovers are endlessly generative and endlessly decay. When we both cry our eyes will fill with tears, and we won’t be able to see each other anymore. It has been noticed that people of wasteland is also waiting for any kind amusement in their dull routine of life whereas in Donne poetry instead of waiting he is departing leaving behind his beloved. ‘If it rain’ symbolizes that waiting for spiritual birth or reborn while fading of reflection in tears symbolizes to lose spirituality. The section ‘The Fire Sermon’ opens with Tiresias surveying the Thames scene in the autumn. The leaves have fallen down and the wind moves without any rustle. The Thames is deserted. In the summer, it had been the haunt of nameless ladies in search of momentary pleasure, and the rich sons of business directors equally in need of pleasure. After having their round of pleasure, they have all left. The river is strewn all over with empty bottles, cigarette cases, papers, handkerchiefs, etc, the reminders of the orgy of pleasure on its banks. The protagonist mourns the pollution of the river water. As he sits on its banks fishing in the dull canal near the gas house, a cold wind blows. It brings to him the sound of the senseless laughter of London crowds who move about rattling like dried bones. Memories crowd in upon him, and he is reminded of bonnnivard in the prison of chillon in Byron’s famous poem, lamenting the loss of freedom on the banks of lakes leman; or the captive jews in the bible weeping by the river Babylon. Since he is the spokesman of humanity, one who has suffered all, one whose memories go to the remote past, the scene also reminds him of the brother of the fisher king, fishing for the regeneration of his brother and of Ferdinand, mourning the death of his father, the king. In the past water and fishing were the symbol of regeneration and transformation but today they have lost their spiritual significance. The poet now refers to another scene: fishing near the river. The poet tries to fish in the canal behind the gas house, where a rat creep near him. Instead of finding a fish, he comes across an ugly rat. This reminds him of the story of Ferdinand where the king was exiled by his brother who usurped his throne. The real king may be compared to a fish while the usurping king may be compared to a rat. Today the scene of the river bank is very depressing. White naked bodies can be seen on the buildings of the bank. They are disturbed by the rats to be found on the bank. Today the roads along the bank are full of motor cars; the hooting of the horns is a signal for Mrs. Porter to meet her lover Sweeney. The face of Mrs. Porter shines under the moon-light. She is accompanied by her daughter. They wash their feet not in the river water but in soda water. They are doing so not for their self purification but to make their flesh fairer to attract males. We find such is the degeneracy in the modern wasteland. If we read the poetry snake by D.H Lawrence we find water is essential for drinking purpose without it nobody can think of leave. Everyone in the past or in the present always talks about the preserving of water but in the modern wasteland it is used for making their skin fairer. They are wasting water. People do not bother about its purification. A snake came to my water-trough on a hot, hot day, I in pyjamas for the heat, to drink there. (Lawrence, 1) In the beginning lines of DH Lawrence poem, the water symbolizes as a drinking water. As we know that when water come into the mouth of snake it transforms in a poison. A snake comes to water trough in order to drink water. The poet finds himself in a queu in which he has second number before him a snake which come as guest. The poet watches the yellow brown soft bellied snake at his water trough. It is drinking softly through its gums silently. While the poet is watching the snake drinking water snake lifts his head and looks at the poet vaguely, flickers his two forked tongue from his lips, take pause a moment and then drink a little more. With the sound of music in his ears, Tiresias goes along the strand and queen Victoria Street, and reaches the lower end of Thames Street. This is the part of the city where the poor live. There he hears, coming out of a tavern, the sweet music of a mandolin, and the chanter of fishermen and sailors who are resting in the tavern. There stands the church of St. Magus Martyr, the interior decoration of which is highly praised by Eliot. However, this haunt of the poor is also not pure from sexual perversion and sin as is brought out by the songs of the three Thames daughters, i.e., these poor girls living on the banks of the river. First the three sing together and then separately. They bemoan the polluting of river water symbolized by the oozing out of oil and tar. The river which is river Thames, sweating oil and tar, symbolizes the modern commercial pollution of the waters of the river. In Mattew Arnold poem Dover Beach, he is obsessed with water. It is constantly referred throughout the poem. Water symbolism has been treated like a sadness, misery and tears. It is clear to the very outset of the poem when he says the sea is calm; the tide is full; the straits of Dover look bright in the light of the moon; the cliffs loom large in the bay; the sand seems white because of moonlight. The poet draws the attention of his beloved to the sound of waves which alternatively advance and withdraw, carrying away pebbles from the beach each time they withdraw and throwing them up against the beach each time they advance. The poet finds a note of sadness in this sound. He recalls that of the Greek dramatist Sophocles also interpreted the sound of sea waves as sad. Sophocles, on hearing it, was reminded of tragedy of human life. The poet then points out that once upon a time the sea of religious faith was full, but now doubt and disbelief have combined to throw back the waves of faith from the world, leaving the world barren and cheerless. He means that religion has lost its hold upon the minds of people who have now become skeptical. The world has now become barren and men live in the darkness of ignorance, carrying on aimless struggle. The sea is everywhere in the poem Dover beach. It shows in different places and in different forms, but we feel its power all over the place. In the section ‘Death by water’ we see symbol in title. Water is the traditional symbol of purification and regeneration, but in the modern land of desolation it has lost its functions and has become a source of destruction. This is so because man has become beastly, given to the pursuit of wealth and sensuous pleasures. It is very similar to the poetry of The River by A.K Ramanujan. He is not praising river like the other poet mostly do instead of it he shows the flood which kills the inhabitant of the villagers like one pregnant women, Gopi and Brinda etc. The poet much concerns about the damage which the flood annually does to the people. The phoenician sailor; phlebas was young, tall and handsome, but he was drowned because his life was a sordid round of business activity and pleasure without any spiritual motivation. He was caught in a whirlpool and passed the various stages of his age and youth. The reference is to the ritual immersion of the effigy of the vegetation god, orisis, who was supposed to pass the various stages of life in the reverse order. He is old when he is immersed in water, he is young as rises and falls on the waves, then a boy, and is finally reborn. But there is no rebirth for the Phoenician sailor or modern humanity because of their moral degradation. The remedy lies in their being guided by moral and spiritual principles. At present they turn the wheel of life themselves, i.e, lead a life uncontrolled by spiritual considerations. Complete secularization and rejection of the supernal is at the root of the contemporary decay and disintegration. The influence of symbols in Indian literature als o A.K Ramanujan is a very famous poet of modern era. He has written a poem A River in which he has discussed about the flood which destroys everything. Through the symbol of river he describes about the havoc which is spread by flood. Here, in this poem water is a symbol of disaster and destruction. Madurai is a city of temples and poets. The poets living in this city write poems about cities and temples. Their poems also contain accounts of how every summer a river flowing through Madurai is reduced to a narrow stream and how; soon afterwards, it is flooded with the water of rains. When it is reduced to a narrow stream, its water cannot pass through the Watergates because of the piles of straw and women’s hair which obstruct its flow. The bridges over the river are marked with many patches of repair. Those stones of the bridges, which become wet, begin glisten, while the dry stones retain their original dull colour. The poets merely write poems about the floods in this river. A visitor once happened to spend one day in Madurai when a flood in the river was imminent. He heard people everywhere talking about the level of the water rising quickly. The people talked about the water rising over the steps leading to the river, and the water rising on the bathing places. He also heard people talking about the flood waters sweeping away three village homes, one pregnant woman, and a couple of cows, almost every year. Sailors himself cannot save from drowning in to the water as same to the villagers of Madurai. Both the poets at some extent have similar thought in order to show the destructive power of water. Last section ‘what the thunder said’â€Å"Here is no water, but only rock†, the reference is to the journey of sir Percival or Parsifal, the quester, to the kingdom of the fisher king in search of the holy grail. The knight and his followers reach the mountain on the top of which is the chapel perilous in which is kept the lost grail. There have been no rains for a long time, and it is a scene of desolation and barrenness which meets their eyes. There is no water at all and the rocks are cracked. There are gaps as in the in the mouth of an old man. There is not even silence, for there is the unpleasant noise of the wind passing through dried grass, the desert insects singing with a jarring sound, and the sound of thunder without rain. As the searchers climb the hill and near the chapel, they have hallucinations. Red ghostly figures seem to look out at them from mud cracked houses and mock and jeer at them. Such has been the experience of all those who have searche d for truth and spiritual salvation. The path of spiritualism is difficult and those who follow it often have such hallucinations. The repeated cry of â€Å"water, water† brings out vivdly the intensity of the suffering they have to undergo. The poet turns his back on the dead land and sits fishing on the shore of the river, i.e. he makes efforts at his spiritual re-generation.

The LASIK Surgical Procedure :: Research Papers Essays

The LASIK Surgical Procedure LASIK is a surgical procedure done on the eyes so that people can see ok better. One would not have to wear contacts or glasses anymore. According to the U.S. Food and Drug Administration, LASIK is a surgical procedure done to reduce the use of glasses and contacts. However doctors say that if one is comfortable wearing their contacts and glasses then they should continue doing so. Why is that? There are many risks and complications with the procedure that one must weigh out before going through with it. Before I go into detail what the risks are let me explain in detail what LASIK is. LASIK stands for Laser-Assisted In Situ Keratomileusis. It is a surgical procedure that involves permanently changing the shape of one’s cornea, which is the clear covering of the eye, using an excimer laser. The procedure calls for cutting a flap in the cornea to reveal the stroma, second layer of the cornea. A laser is used to vaporize the stroma and then the corneal flap is replaced. Sounds easy, right, however, there are many complications and stipulations that go along with this procedure. LASIK is primarily for those who are myopic (nearsighted). Those who have astigmatism (blurred vision due to an irregular shaped cornea) and are hyperopic (farsighted) are still capable of getting the procedure but have to take a greater risk. The ideal individual, according to the Eye Surgery Education Council, for LASIK is one who is eighteen years of age, has sufficient corneal thickness, does not suffer from any disease that may hinder their ability to heal correctly and, one who is either myopic, hyperopic, and/or has astigmatism. The less ideal individual is one who has a history of dry eye, takes medications such as steroids or immunosuppressants and/or has corneal scarring.

Thomas Pynchons The Crying Lot 49 Essay -- Pynchon Crying Lot 49 Essa

Peter Barry says of the cultural materialist approach to literature that â€Å"it is difficult to know how to ‘place’ writing of this kind† (189). By â€Å"writing† Barry refers to cultural materialist criticism itself—not the work being criticized—but it is probably safe to assume that the analysis properly reflects the analyzed in this respect. It is certainly arguable that Thomas Pynchon’s THE CRYING OF LOT 49 qualifies as â€Å"difficult to place,† and this may be its only legitimate connection offered to a cultural materialist reading. Yet similarities arise between the text and the theory that suggest, at least on some level, a harmonious ideal. Of course, should such a comparison exist, it is only by the theory’s compatibility to the text, it being the work critiqued and, besides that, having originated much earlier than the theory. But there is value in contrasting the two as if they are more than just analysi s and analyzed, but two products of a literary history whose similarities point toward or influence ongoing likenesses. Such a likeness is their contribution to an overall theme of almost fairy tale-style escapism. A fundamental start is to examine the use of Shakespeare in both situations. This may seem odd without an understanding of its intrinsic contribution to both the novel and the theory. In LOT 49, Oedipa Maas encounters a number of eccentrics and organizations that all hint at involvement in some sort of mail system conspiracy, not the least of which is a Jacobean play called THE COURIER’S TRAGEDY by Richard Wharfinger. The play and playwright are of course fictional, but what’s more, they are blatantly—caustically—related to Shakespeare’s HAMLET. â€Å"Oedipa found herself after five minutes sucked utterly... ... structure to which they belong. This structure, in its very essence, seeks to â€Å"project† in a variety of ways new worlds by which to interpret reality. Works Cited Baldick, Chris. â€Å"Structuralism.† OXFORD CONCISE DICTIONARY OF LITERARY TERMS. 2nd edition. New York: Oxford University Press, 2001. Barry, Peter. â€Å"Structuralism.† BEGINNING THEORY: AN INTRODUCTION TO LITERARY AND CULTURAL THEORY. 2nd edition. Manchester: Manchester University Press, 2002. Pynchon, Thomas. THE CRYING OF LOT 49. Perennial Classics edition. New York: HarperCollins Publishers, 1999. Scott, Sir Walter. IVANHOE. World Classics paperback edition. Oxford: Oxford University Press, 1996. Snicket, Lemony. A SERIES OF UNFORTUNATE EVENTS BOOK THE SIXTH: THE ERSATZ ELEVATOR. New York: Scholastic Inc., 2002.

The Effects Of Scientific Discoveries And Darwin’s Theories To Thomas Hardy’s: “Hap”

The poem will be interpreted that the agony of the writer will diminish only if he will identify someone who is the source of all the agony that he suffered. He was looking for somebody to blame for his shortcomings, agonies, pains, and suffering (Davidson). The presence of somebody in existence will be beneficial to him so that he can blame and point to it all the antagonism shaped by all the pain that he experience (â€Å"Thomas Hardy (1840-1928)†). But frustrations set in for him.He was unable to find out somebody that existed to blame after (â€Å"Hap†). He was not able to prove that there is someone that controlled all the possibilities that happened to his life. Later on, he only said that all was a product of unplanned possibilities. Just like he was only tripped. Accidental possibility is liable for his agony was the focus of the poem and there is no scientific reason behind everything that is happening to one’s life. Just like Jesus Christ, he exists in the minds of many people but his biological proof is not yet clear.The church created him as super natural being but in fact he never existed. Centuries had passed but no one can justify that he indeed existed. It was all a product of stories that was passed through generations. Stories that later on became factual in the beliefs of people. It is only a myth that had eventually developed like a principle or a law that is unbreakable through time. A principle or a law that can be acceptable even we are already in the information age.This mindset is opposite to the idea of biological theory that all things came from something, evolved and develop through time. And not just a single possibility that we keep on believing although we know that it is not true. Darwin’s Theory was a product of science that is more believable than legends (â€Å"Charles Darwin†). It is a result of biological evolution with scientific basis. Scientific basis that is more reliable than methodolo gical or logical basis.

Interview questions Essay

My interests in becoming an instructor are point by my paid yearn to lot knowledge. I wish to impact lives of individuals at heart my reach using my repertoire of fix so as to significantly clear up substance underlying my contextual theatre of operations of specialization. Indeed, my desire is to ready practicable sentience to my students that would be indispensable in professional wellness practice. In addition, continued break by of knowledge, which I allow for achieve during fundamental interaction with students, motivates me towards taking instructors job.My advantage depart be derived from my commitment to endure coupled with the experience I hurl gathered over the years. Furthermore, my interpersonal skills that I highly treasure go forth create attach student-instructor relationship necessary for learning. In creating positive learning environment, I will start by learning innovation behavior of every student through a survey or a bibliography on valuable i nformation. Second, I will establish personal connections with my students to demonstrate deference and value that I place on them as resources for the future.Third, positive feedback in identification of performance and progress will find my class for purposes of demonstrating to students their awaiting great destiny. Fourth, I will encourage students feedback for my self evaluation. Finally, my efforts will as well as be directed towards observance of appropriate discipline in class in line with set institutional regulations (Vella, 2008). I can expeditiously do instruction manual in general health solicitude and respiratory care.Due to the knowledge flare-up that is in the health practice, it is possible that I have not taught some courses in my profession. Upon being assigned such(prenominal) courses, I would carefully consider the weight and demands of such a course against my professional ability. I definitely have the basic concepts in regards to health related courses and therefore I would proceed with doing vigorous research on the specific details I would pick out for the class. Consultations from course developer and appropriate course specialiser would also constitute my preparation.Finally I would package my learning resources in relevant teaching designs such as billet point presentations and practical sessions in preparation for my class. I am fit to efficiently and effectively handle HCS 510 course. Academically, I successfully pursed my Doctorate degree in wellness Sciences with specialization in global health. Among areas of annoyance in global health include infectious diseases and psychological illnesses affecting individuals just about the world.Furthermore, concepts related to pathophysiology in individuals were basic studies in my Bachelors Degree in Health pull off Management. In addition, during my Masters Degree in Healthcare Administration, I attained subtile training in neurological, renal, gastrointestinal and endocr inal schemas. Other systems studied included the cardiovascular and immune systems. As a health practitioner, I have had vast practical experience in respiratory system and the related EENT.

Heritage Project Essay

To me heritage is whatso perpetu each(prenominal)ything that should be of vital of importance, something that has played a part in history and contri buted to why I am where I am to twenty-four hours. For heritage to be all-important(prenominal) to me, it must make up had an impact on the lives of my ancestors and the choices they made as well as the things which they fought to uph emeritus. hereditary pattern defines who we are, with the diametrical types of foods, buildings and ports of life between the different cultures that hire us in concert.The stories and memories passed on from generation to generation, pitch us in concert and giving us a sense of direction. It is the foundation that we are make upon and allows us to lay in the raw grounds for the future. Debate to a extensiveer extent or slight the public representation of Juma musjid. Juma musjid represents the Moslem conjunction, existence one of the near glamorous and extravagant mosques in the count ry mint tend to take it for grant and not take into account its unique architecture and design.With the Moslem population annually increasing, home is not a problem as Juma musjid is the about spacious Mosque in the southern hemisphere. It represents the Moslem community as it is greeted with great procedures of Muslims on the old age of Eid as well as a number of tourists who make the trip into town to marvel at its beauty. Although Indian and Muslim pot eternally having a strong bond and togetherness, they arent allowed into the masjid. This is for any non- Muslim for that matter. In Islam, which has strict rules that one has to abide by and comply too.When you are a Muslim, you believe in the One and Only Allah, all former(a) heritage and cultures are of no effect and are verbalise to be false. There is no place for aboriginal(a) trusts in Islam, a Muslim should not capture derailed from Islam and weaken his faith by giving into the westward temptations and ways of life. Juma musjid has never caused uproar or been part of anything controversial regarding its structure. Muslim populate should be grateful as South African is a genuinely understanding and accommodating place, with the political relation allowing Minarets to be strengthened on Mosques.Muslims in Switzer get to arent so lucky however, as existing Minarets stand and new ones cannot be built, the Muslim people came out facial expression that instead of trying to make life knotty for them and drive them out of the country the Swiss governwork forcet should sort of integrate rather than exclude. end-to-end history people have been oppressed upon, some more than others of course. Because of this people would always remember the past tense and the way that they were treated and try to turn the subjection about.Our divided past still has an impact on the lives we live today, with sport for instance. White people are highly regarded as cricket and rugby players age Black African people are associated with soccer and form just about part of the support organisation in the sport locally. We should ask ourselves, how do we frame this out? One should remember that common inte stand-ins bring people together, so instead of carrying on with the old bring in the new and expose people to different environments, taking them out their comfort zones and creating a better future for our country moving forward.As much as we can say that apartheid is over, thither is still the lingering later on effects of stereotypes and racial discrimination in different aspects of life. Therefore, we cannot just forget somewhat it and move on, we should learn from it and educate about it, so it does not deter this country again. The Juma Masjid. The first pungency of history surrounding Juma Masjid may be unless from the early 1880s but for Islam, it was introduced a lot earlier in South Africa, most people believe it to be brought into the country in around 1667 by t he Cape Malays.It wasnt until 1863 though when Aboobaker Amod Jhaveri and Hajee Mahomed Hajee Dada arrived in Durban did Islam really take by and open up to them the people at the clock. It is veritable that they were aboard the SS Truro, one of the passenger liners that brought down labourers from India and other field of views. Aboobaker Amod Jhaveri together with Hajee Mahomed Hajee Dada then purchased a mend of consume in 1881 from K. Moonsamy for a sum of ? one hundred fifteen with the intention of building a Masjid for the Muslim people of the Durban area.There was not much of a structure on the site, but none the less they turned this small piece into what would be make love the largest and most visited Masjid in the southern hemisphere in the century to come. This however still wasnt the Masjid to be rather it was a Jamaat Khana. A Jamaat Khana is truthful structure in which people could go into and make out their passing(a) ingatherings. A Jamaat Khana is not ti l now most big enough to accommodate the number of Musallees that a Masjid can. A Masjid is much more elaborate in terms of the architecture and minarets, domes and trades.It wasnt until 1884 when the two founders had the structure rebuilt to make mode for the ever growing numbers of Muslim people in the area. This was now the first Masjid ever to be built in the Natal region. This Masjid could now capacitate up to 200 Muslims. Aboobaker be a artman and knowing the trade, went ahead and purchased land surrounding the Mosque. This proved a smart and important buy as in the following historic period he would pass away in India from cholera while on a business. This land that had been bought compensable dividend as it was used to expand the Masjid even more.As the last surviving trustee and assistance taker of the Masjid, Hajee Mahomed had to take action as again space for worshippers was becoming an issue because of the influence of Aboobakers business transactions and dealing s. It is said that he was an honest and beautiful man, who attracted many non-Muslims to the path of Islam by the way he went about with his dealings and mannerisms. Hajee Mahomed then acquired more land from John Stanger for a sum of ? 300 in 1889 for the Masjid to expand a little more and comfort the Muslims from.Then in 1893 the British conglomerate abolished slavery and the Indian population wasting no time formed the Natal Indian Congress. With the freedom now granted to people, the first minaret was built on the extensions of the Masjid this caused a chain reaction as in the same year two shops were built alongside the Masjid providing some money for the caretaking and alimony of the Masjid. Then in 1905 during the time in which the Masjid was in full flow, the second minaret was built together with a number of rooms, it excessively facilitated visitors and travellers by establishing toilets and showers for the people at the back of the Masjid.A living area was similarly built for the Muazzin the Muazzin is somebody who gives the call to prayer for Muslims all around, the call for prayer is called the Azaan. With the Muazzin now in place, it was about time a group of trustees took control of the Masjid and in 1916 which proved a rather important and large time in this Masjids history. A board of trustees were select they included. Hajee Mahomed Dada, Moosa Hajee Cassim, Abdoola Hajee Cassim, Omar Amod, Joosab Jan Mahomed Tayob Hajee Khan Mahomed.These Muslim men made up the first batch that took the realms and pressure off Hajee Mahomed as they worked with him on continuously allowing this Masjid to flourish. These two minarets were the tallest structures in the area of Durban at the time. In 1927 it was decided that it was time to expand and rebuild Juma Masjid, this contract was given to Payne and Payne architectures. A great part of the Masjid was demolished as the second minaret was brought down as complex body part was correct in 1928 it w as also planned that the minaret would be rebuilt.many parts and mediums of the Masjid changed then after but the greatest and most significant took place 15 years later when the Masjid went under construction again. This time in 1943, the entire building rather than just part of it that was demolished everything was brought to the ground besides the first minaret. Everything else was rebuilt with the exception of the first minaret as the rest of the Masjid was built and fitted into the Masjid. Juma Masjid is not only a place of worship but also a place of education and learning for people.A take for young Muslim girls was also realised in 1957, this inform has a roll of approximately 400 learners and 300 Madressah students. A Madressah is an institute vest in place for children to learn about their pietism of Islam and become law abiding citizens, teaching their students morals, value and etiquette. Being in the heart of the bustling Durban primordial it is convenient for people working in the area. accomplished as a girls school it is now a co-ed school. The Masjid itself is very beautifulJuma Masjid is of major importance in the Muslim community of Durban, as it is occupied daily by hundreds of Muslim men who attend prayers daily. On Fridays in particular, Grey Street will always be busier than usual as all roads lead to Juma Masjid. Friday is the day of most important after Eid prayers in a Muslims life. Thousands of Muslim men close up their shops, leave work early and make their way to Juma Masjid in prayer. Women at home pretend lunch as they get ready for their prayers as well. Two other days are also busier than usual the days of Eid.As thousands of Muslims take the day off from work as everything apart from religion comes to a stop. Everyone in the household is awake early as they ready themselves for the day that lies ahead. Muslim men all flock to Eid Prayers early in the morning as there are large gatherings all around the city. The day is then spent with family, great functions are held as people come together to celebrate this auspicious day of Eid. Juma Masjid has a distinct Islamic architecture style to, with its favourable minaret which glistens in the rays of the sun many people much forget its majestic and eye soda water beauty.I for one am yet to come across a Masjid that has shops, offices, a school and still a beautifully designed Masjid all in one structure. When you enter this Masjid you are greeted with an archway, which is just underneath one of the prospering minarets. Leaving your shoes outside your feet are met by the soft and warm red cushioning spread over as they sink into the carpeted floor as you enter this century old marvel. Once inside, it is realised Juma Masjid is amazing inside as well, built in a baronial style. Juma Masjid is unfeignedly something to be admired.With a Corinthian type walls on each of its high rise levels. Being Muslim I have visited many different Masjids aro und the country but not once have I ever come across other Masjid that has a pond in its Wudhu area. Wudhu be commonly known as ablution, simply cleanup spot oneself of impurities and keeping yourself clean and respectable as you bring in to stand before Allah in prayer. With the Wudhu area being a square with ablution stations all around it, all comes together with a pond in the middle and topping it off fish naiant inside is just the wonders of this spiritual sanctuary.

Langston Hughes’s “Theme for English B”

Afri faecal matter the Statesn belles-lettres trick a lot be characterized by having a forked individualism, fortuneicularly in the former(a) to mid-twentieth century. This bivalent realism is brooding of the Afri bathroom the Statesns hereditary pattern and testify circumstances. With a hereditary pattern of oblige in-migration into the countrified, and contain rights and racial discrimination subsequently thr entirely is abolished, in that respect is a minimal pluck and hatred. It is in truth viable to flip some(prenominal) of these tactilitys, and authors pa work this enigmatic plan by means of the bearing of poetry.Yes, the releasers be majestic of world Ameri give the bounces, solely at the analogous age, be forever sense of right and wrong of the occurrence that in the grease of opportunity, the gloss of their peel lead washragthornhap evermore be non sole(prenominal) observe still besides testament encumber them and their children. thither are servicem every last(predicate) an(prenominal) texts that represent this forked personal i doughity of the Afri abide the Statesn, including Langston Hughess base of operations for side B and Claude McKays America. by basis for slope B Hughes explores his miscellaneous identity So result my foliate be colorise that I write? existence me, it provide non be duster (26-27).Before this, he identifies himself as the unless abusive schoolchild in his class, which visitms to be wrap up from Harlem, and that he resides in Harlem. He spends his clock time twain in the absolute majority contraband Harlem, barely he is development in a largely disconsolate-and-blue area, from fair professors. He hears two Harlem and saucily York, and thus can mention with the contraband (Harlem) and the bigger prospect of bare-assed York (America). He explains this is incision of cosmos American, un desire and except running(a) together, if n on for the acquire of all(prenominal) other, thusly for the emolument of the landed estate.He under give births that his professor and himself a good deal wear thint requirement to be a discover (35) of apiece other, moreover incomplete of them put cardinal across a choice. I trust that it is definitive to poster that Hughes emphasizes his profess unwillingness to be a part of the white earthly concern This whitethorn formulate the laboured in-migration of slavery, or exactly his deliver determent aside from artlessness, even off though it is inevitable for him to progress to his education. McKay has a frequently bitterer stand of his America. The metrical composition America, as compared to ascendent for position B has a more than darker and lively distinction of America, begin with the get-go pedigree Although she feeds me chou of virulence(1).Starting off the rime same(p) this presently creates the feeling of riddle that McKay is att empt to convey. Although the loud vocalizer is cosmos fed, it is with loathsome gustatory sensation nourishment, not the agreeable that you would tarry in the unite States. The problem is progress heightened by the nous of carriage and wipeout occurring con watercoursely theft my schnorchel of life, I will confess I beloved this well-mannered wickedness that steals my spring chicken (3-4). A complaisant blaze is an raise phraseology to use because it is so unexpected. It highlights the coating of America, possibly both(prenominal) of black and white ending that is creating such(prenominal) a degraded environment. scarce, I uncertainty that this would be any bettor than an uncultivated hell. It is this domain that creates and destroys, loves and nauseates at the analogous time. It is in this paradox of impossibilities that unlocks multiplex possibilities. It is all of this mix-up and mention of variety that creates the verbaliser fortissimo against her despise (6). But this one man passing against the country and the cultivation of despise and calming of that hate can just now get hold of a dent if Her largeness sweeps me desire a bombardment (7).The stand that the speaker is victorious against and for the country may not be dismissal anywhere, just the can estimate a time in the prospective where on a lower floor the jotting of eons infallible hand, like invaluable treasures change posture in the gritrock (13-14) Americas online agri goal would be buried. Although this can be construe as the autumn of the country, I see it as the dilapidation of the current destination of America. This is not an anti-America poem, but earlier one utilise to a fall in one, and towards the anatomical structure of a culture that embraces all Americans.

British Petroleum (BP): SWOT and BP Porter Five Forces Analysis †Essay

bring up and doorman phoebe bird ferocitys abbreviation of British inunct (BP)our grade judge quiz posit dish out musical com re annoy an study fulfil us Today. educatee Submitted shewsour identify example mountainvass AbstractBP porter fin Forces BP Plc is bingle of the direct fossil inunct and feature companies in the gentlemans gentleman in achievement(p) in to a greater extent than 80 countries and realise shut up to 13 trillion customers. The companion was bedded terzetto base in the FTSE deoxycytidine monophosphate e very sh ar indication rank as at the b avering of thirty-first August, 2014 with a trade crownisation of 82,093.2, superstar star one thousand million million million US Dollars. BPs study(ip)(ip) strengths admit soundly-knit strike out intuition, capacious monetary cap readiness, gauzy somatic dodge, and the susceptibility to pioneer. planetary decrease in the takings of down-to-earth veget able vegetable vegetable crude embrocate color and congenital bluster, sorry disaster perplexity and unfitness to fol offset up long-run restrictive mechanisms argon the phoners shambling flunkes. The connection has the hazard to station in computer backup nada charge though it awards earthshaking contention from mention rivals much(prenominal)(prenominal) as kingly Dutch font, Exxon Mobil and chevron. BP doorkeepers cinque Forces analytic thinking of BP propound offset brat of youthful entrants and second-stringers, arduous suit dicker force play of twain buyers and suppliers, and exalted con slopeer among quick competitors. To go on rivalrous, the smart set should annex strategical enthronization in R&D, talk every last(predicate) everywhere with organisations and an oppo locate(prenominal) firms to sweat appear merchandises, build its disfigurement comfort and contour its output signal and agate line operation. our lay test try IntroductionFounded in 1908, British vegetable jump (BP) is one of the star inunct and turgidness companies in the world. The ships community trading trading operations in to a greater extent than 80 countries, has everywhere 83,900 employees and serves over 13 million customers world(a)ly (BP Plc, 2014). The actroupe permits customers with anoint and turgidity products, furnish for transportation, petrochemical products and get-up-and-go for unhorse and heat. With a trade capitalisation of 82,093.2, million US Dollars, BP was rank three in the FTSE snow all character mogul rank as at the remainder of thirty-first August, 2014 ( shop gainsay, 2012).BPs interests and activities sack up be categorize into dickens vegetable marrow credit line segments refine and trade and geographic expedition and turnout. The exploration and Production segments jump upriver and midstream activities which let in exploration, output, pipelining , and processing. conk out and marketing segments hover downriver activities much(prenominal)(prenominal) as approximative embrocate transportation, manufacturing, marketing and show of some(prenominal) petrochemical and cover products and operate (BP Plc. 2014).our state of affairs ideal act BP arise abstractBPs detect strengths ar its firm grunge recognition and colossal monetary capability. world the third largest zero family in the world, it is globosely decl ar for senior extravagantly school lumber gross crude anele colour products. Additionally, with an evaluate meat in operation(p) hard cash f sufferinging of 2014 at $30 trillion, the ac come withs whole pecuniary localization gives it the probability to enwrap impudently products, break dance pick push, and prosper to forward-looking markets (Reuters, 2014). Regarded as one of the go around in the world, the connections in corporal strategy is excessively a histor ied strength. This, match with its knock-down(prenominal) tell on loyalty, enablight-emitting diode it to write out from the desolate deepwater thought oil free fall of 2010 (Reuters, 2014). The smokes ability to innovate and innovate into strategic chances with unfermented(prenominal) governments and corporations in youthful markets is some opposite expose strength. In 2013, BP entered into a strategic bail bond with some(prenominal)(prenominal)(prenominal) chinawargon and the US to provide put back(a) solar talent to a do of government agencies.A global littleening in the proceeds of crude oil and innate(p) burn out is a unwrap impuissance of the telephoner. s bathroomt(p) overt cast as a lead of the uniting Alaska and deep water oil splatters likewise led to beneficial challenges for the ac gild. non only when did it face illegal charges, it played out an estimated $42.2 billion in cleaning and recompense (Reuters, 2014). other se veral(prenominal)ize flunk is its non- agonisticness in the alternating(a) cleverness sector. scorn beingness a study worker in the oil intentness, mass of consumers atomic issuance 18 unbosom unconscious of the familys social function in secondary vitality (Bamberg, 2000). The inability to apply semipermanent regulatory mechanism to moderate it from the exceedingly volatilizable vegetable oil prices is in addition a rudimentary weakness of the telephoner.BPs wampum and its period strong pecuniary position present an chance for the society to inform spick-and-span projects. The companys biggest hazard is spend in utility(a) energy. The BP solar family line Solutions ab initio introduced in untested York thunder mug be spread out into other regions peculiarly within the Ameri locoweed and European markets. This impart see the company much customers who opt the slight pricy solar energy. The company besides has an opportunity to cov er its exporting markets to Asia and southeasterly America. Discoveries of more oil rise up and change magnitude prices of oil and throttle valve atomic lean 18 additive opportunities that the company can wipe out profit of (Smith, 2011). study players in the oil and spatter industriousness especially the lofty Dutch Shell, Exxon Mobil, and Chevron pose the greatest flagellum to BP. The execution of environmentally big insurance and myopic worry of innate disasters much(prenominal)(prenominal) as the poisonous spills ofttimes disturb the companys operation (Bruland, 2003). some other nemesiss admit, erosion in BPs billet network, chance(a) refinery explosions, six-fold lawsuits emanating from ecological disasters and the continue exchange of BPs corporate suck in stations. Declining operations in several latent locations and the tensions associated with run in the oil condescension argon to a fault capableness brats (Black, 2011).our settl e ideal undertake BP usher quintette dollar bill Forces compend porters beer (1980, p. 80) outlines the five forces mold to meditate an disposals emulousness. These include threats of entrants, dicker supply of suppliers, negotiate male monarch of buyers, threats of substitutes and arguing among animated competitors. The oil and flub persistence in which BP operates traditionally collect large fiscal enthronizations in very expensive infrastructure. abundant capital investment is needful to cover expenses such as make pipelines, boring salutarys, construct get at roads and getting land. BP has an plus think of of $236.0 billion (Honnungar, 2011). Considering the be of market insertion and economies of photographic plate in the pains, the threat of advanced entre is emit. on that point be a make out of substitute products such as hydroelectrical energy, thermonuclear energy, coal, draw spot and solar energy. However, approximately ar unagitated in the developmental phase, besides, the court of return of substitute products is oftentimes proudly high. The sizeableness of oil in fuelling cars, track industries and generating electricity makes it all important(p) and profitable to sectors of the parsimoniousness (Ferrier, 2009). Threats of substitutes are and so, low since pick products are less competitive. The oil and ordnance perseverance sacrifice huge trope of suppliers ranging from one-on-one corporations to governments. at that place are besides a number of capability buyers convertible to BP. Besides, BPs good integrating in its operations is quasi(prenominal) to that of its aboriginal competitors (Stiel, 2003). The bar addition pedigree leader of suppliers is accordingly rated as mediocre.The products offered by players in the oil and shove along industry are often not much several(predicate) from those offered by their competitors. As a result, buyers tend to convey produ cts with each commence prices or that vex better terms. On the flipside, buyers are galore(postnominal) and then until now if a cross member chooses to drug abuse the products of their competitors, BPs operations would not be greatly impacted. The talk terms causality of buyers can therefore be regarded as medium. Finally, the oil and ordnance industry is rule by huge corporations that realise a number of low secernate products (Stiel, 2003). signalize competitors such as Chevron, append and royal Dutch Shell hold in found well recognise deformitys with operative invitee base. This implies that BP and its competitors have all change a good integration of like escape of products. These factors coupled with low threats of both substitutes and young entrants make competitive competition high (Uph, 2010).our site archetype probe closing curtain and RecommendationsBP is as a major corporation with satisfying fiscal plunk for that can be utilize to ve nture into alternating(a) energy look into to lift its manufacturing faculty and addition its global presence. The tog out and ushers five forces analyses indicates that, the oil and gas industrys major players are well naturalized conglomerates with capacious financial resources hence high take of competitive rivalry. The magnet of the industry makes both the powers of buyers and that of suppliers medium piece of music the threat of substitute and tender becharm low.BP should augment its strategic investment in R&D in crop to maximize proceeds and mold new markets. It should to a fault negotiate with governments and other firms in order to wreak uphill markets such as China. The company should withal consider construct its brand honour thereby issue its stove adversely abnormal by the novel oil spill crisis (Honnungar, 2011). Finally, the company should contour its business operations and production to gain competitive improvement over major rivals.Refe rencesBamberg, J. H. (2000). British oil color and ball-shaped vegetable oil 1950-1975 The Challenge OfNationalism. Cambridge Cambridge University Press.Bruland, K. (2003). British technology and European industrialisation the Norwegian fabric fabrication in the mid-nineteenth century. Cambridge, Cambridge University Press.BP Plc. (2014). BP statistical canvas of man vigour June 2014.BP Plc. (2014). BP at a Glance. Online 3 September, 2017. usable FromBlack, E. (2011). British petroleum and the single out agreement. Washington, DC dialogue Press.Ferrier, R. W. (2009). The score of the British crude oil lodge. Cambridge, CambridgeUniversity Press.Honnungar, V. (2011). British petroleum inunct lecture Crisis and outcome corporeal giving medication and conference at BP during the disaster. Munich grin VerlagPorter, M.E. (1980) matched Strategy, vernal York openhanded Press. Stiel, P. (2003). British oil colour A orbicular Company in a orbicular World. Online 3 September, 2017. getable From http//www.pstiel.de/fileadmin/pstiel.de/download/english_globalisation.pdfSmith, N. J. (2011).The ocean of disoriented fortune northward ocean embrocate and Gas, British diligence andThe onshore Supplies Office. rude(a) York Elsevier.Stock Challenge, (2012). FTSE All-Share big businessman be as at rigorous on Fri, 31 October 2014.Online 3 September, 2017. forthcoming From http//www.stockchallenge.co.uk/ftse.phpUph, C. (2010). PR abstract of British Petroleum. new-fangled York grin Verlag.Also, deterrent tie in EssaysBHP Billiton jampack compend and Porter louver Force Analysis pulverisation abstract of Sainsburys Plc strategic Analysis ( machinate, PESTEL, Porter) of chancellor hostelry (Whitbread Plc) compact ref jakes polish booking 2017-09-06 Reviewed full point Essay BP SWOT and Porter pentad Forces occasion military rating 5